Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Saturday, February 21, 2009

SEO - Copywriting

Any web resource that has to spin and take a high position in the chosen niche, should be regularly updated with new information that the visitor will cling to the heart and not give him or her to relax - this axiom is known to any webmaster, and the implementation of the concept of filling sites valuable content every minute around the world spent a very decent money. And it is no wonder - the commercial project needs in the texts that will guide visitors on the merits of a product; entertaining sites need constant updating of outdated materials, and media seeking to ensure that the news would have been filed not only timely but also entertaining, with so as not been able to do its competitors.

Thus it turns out that the original content is not only a success for the owner of a particular site, but also a permanent source of income for those who have the inclination to write articles, reviews and other textual materials on a topic. In this small article we will look at the phenomenon of SEO-copywriting, and give practical advice for those who wish to devote their time, this fascinating work, but this work - if you come to it seriously - may well become the main alternative to the specialty, what would it was not. But everything in order.

Occupation copywriter (copywriter) appeared long before the Internet and the activities of the person who contracted it, was that to create a slogan or the text of a presentation that would not leave the consumer indifferent to advertised and promoted on the market. In other words, copywriter (classical) - a person who is able to issue slogans put in memory and to encourage certain actions. This definition has retained its importance and so far, but now, copywriters often be called such a man who knows how to write texts on the subject (often narrow), and, as a rule - on the order. Activities copywriter - a source of constantly increasing the content of any, even the less popular website, which seeks to preserve and, of course, to multiply its position. Thus, the question - "Where to get the content?" - Very often you can hear - "Please refer to the copywriter.

Copywriter same can be born, but they can become - it all depends on the specific rights and his or her abilities. Ability may occur immediately, but may be felt, and some time later. But the fact remains that if a person opened a gift such as the ability to coherently express their thoughts and then record them on a CD, or - it would, without doubt, can go where the work is devoted to this article. To date, there is a considerable amount of web services operating on the principle of exchange - copywriters send texts that are displayed on the server to the browsing mode, and wishing to acquire these texts, spread money and become owners of unique content for your site. Addresses of such systems, through which the purchase and sale of unique content, you can easily find a typical search requests - we will not have the specific url, just for the simple reason that it can be considered as advertising the course, whereas our resource is not engaged in the promotion of any site.

The challenge faced by the copywriter, often consists of two elements. First, it directly text - text that is interesting, original and informative. But what concerns the second element, it needed a special explanation. As you know, cyberspace and the principles on which it develops, to a large extent, based on the results of search engine queries on key user - in fact, at present, namely, search engines are the main source of targeted traffic on almost all the resources that are available for viewing.

For this reason, optimization of a particular site to search engines is one of the most important factors, which ultimately leads visitors to this page. Optimizing a site for search engines (so called CEAUX company) includes not only the organization correct perelinkovki pages within the site, not only the deployment of external links to your site from other, more important, resources, and not just the constant build-up of these references, and even with well placement of key words in those texts that are included in search engine and are available for public viewing. For this reason, people who aspire to a particular text was discovered bot and took his place in the issuance, pay great attention to precisely optimize the text content of specific key requests - in fact they are a source of targeted traffic.

The second challenge facing the copywriter, is that a result of his work was a text which, in addition to the purely informative aspects would include an additional and necessary, the optimal number of keywords that are intended specifically for the search bot. The above shows that the copywriter should be able to not only write text on the same topic, but also to optimize them, depending on whether, under what key requests in the future they will come. If you touch the topic of keywords, the amount of this article are unlikely to be enough for that to describe all the tricks which are dyed copywriters to achieve the optimum combination of informative text and density of its keywords. Note only that the criterion of 3-8% is in agreement that the best - if this text does not become saturated taftologichnogo and search engine will be indexed exactly as you want. But the "common opinion" rely, as we know, no - the world is in the dynamics and the search algorithms are no exception to this rule.

Therefore, it is only by experiment, experience and practice - the three whales indicate the right direction. SEO-Copywriting - this field of activity in which, without doubt, is where the person who possesses such qualities as imagination, plodding, and, of course, intelligence. Revenues same copywriter Runet, as elsewhere in the world, differ primarily by how professional copywriter. Of course, that the copywriter has to show the customer a proof of the above, will receive for writing the article far more than a newcomer who only gaining momentum. The minimum price for the same text material size 1 kilobyte usually ranges from 2 to 4 dollars - hence, a professional, for the same volume, has already asked of 9-level and above. But it all depends on the customer and of its possibilities - is recommended for beginners to start with $ 2, and gain experience, gradually raise the bar.

And now a little bit about the features that characterize copywriting as such. Writing original text can be done in different ways. For example, the original text can be drawn from the head, based solely on personal knowledge, which in and stored, and can be altered someone's original article on your mood, to create completely new content that will be the author's creation, do not surrender to anything original - not in terms of copyright or any other criteria. This type of copywriting is called "revrayting" (rewrighting) and, apparently, it can be attributed to the very self-direction in copywriting. Revraytery, again, can be divided into two categories, namely - revrayterov to alter articles based on material published in their native language and those that are based in a foreign publication, but for such a topic that has not yet been covered for example, in runet.

Thus, if with knowledge of foreign languages at a fairly acceptable level and at the same time be able to translate the texts well into the native language, you can contribute to and benefit from use of these skills through the various translations of actual interviews or, let's review regarding the demand, but not before raspiarennyh this hour, the goods. As you can see, the field is not outlined in any frame - just click on any of the options and get down to work. Well, if you have to take into account the fact that every day more and more runetovskih sites seek to acquire a foreign language version, the above-copywriter at any moment can retrain for a translator, and at the moment of creative crisis, he will not face unemployment.

In conclusion, as I would like to say that the profession copywriter there is another positive zest - and it is valued much more than the money that paid for the work. Positive is that writing articles to order, copywriters have to deal with enormous amount of information that needs to be carefully, and digest. It turns out that the copywriter - this erudite man who constantly, will not or will develop its range, acquiring new knowledge and does not stop in its development. You may wonder - do, copywriter pay the money because he knows this world?

Types Of SEO Optimization

There are three types of SEO - white, gray and black. The division of such groups is conditional, but it is - at least, in special articles are often referred to just these three termina.Razlichie between them is so blurred that at this stage, almost the same steps, only slightly different from each other, may lead to the site will be banned search engine, or, conversely, will receive additional traffic.

# White optimization - this is the most reliable, but at the same time is very long, tedious and laborious process. To ensure that all developed successfully, it is necessary to prepare, which means to make actions which need to include: thorough compilation of semantic kernel map, a list of relevant pages of requests and even further (to the extent of the needs, of course). Without good preparation, good promotion, alas, does not work.

This is followed by sustained action in the following areas - the creation of new pages on the site, enriching them with fresh content, internal link structure fitting, fitting html code, exchange links with sites that are close to the subject, and, of course, the formation of external links to your site by publishing in the specialized directories. All this - white optimization. There are special companies engaged in this activity. According to the statistics that would promote the site in this manner should be somewhere around six or seven months. At the same time, prices ranged from $ 700 bucks a month and above:

# Black optimization - this is nothing as spam, at least, on the facts. Effective promotion, but there is directly proportional to the risk of injury. Most often, black optimization takes the form of so-called dorveev (English doorway), but there are lots of other methods. The idea is that a user is traveling on the Internet, regardless of his will found myself at untwists site. Of course he does not get what he needed, and the search engine is in the position of blame, because namely, it is quite a specific keyword is not issued the relevant from the standpoint of the user address.

Therefore, search engines, and equipped with a permanently fitted with new filters, which identify, say, the same doorway and banyat all the links that exist in them. As a result - black optimization can not only quickly promote your website, but also to get the opposite effect, which means - to be made to the black list of the search engine and lose all that was before in terms of promotion. In the black of optimization, in addition to dorveev with redirects, use: invisible text, cloaking and nepotistsky spam.

# Gray optimization - balancing on the verge of prohibited and permitted. Depending on the specific case or a small difference reception optimization, optimization search engine can be seen as quite normal, or as vicious black optimization. Most often, the definition of gray optimization methods fall placement of links and work with them. But there are other ways - an artificial increase in the number of keywords on the page, tricks and zamorochki against Tag

SEO Optimization


Suppose you zaimeli site and all you need for happiness - it is tons of visitors. More simply - or if you have something to sell, or you have a share, or change. Benefits of options for finding contacts in the Internet through its website does not find it.

But there is a problem - the site is more than that - your site is hanging on a nice domain and content site, well just outside the competition, but the site is not known to anyone, except you and those who you personally informed about this. The site is simply not in search engines, because and technology, which uses search engine, does not pay attention to the existence of your child.

But if the robot and found your site, it sits itself somewhere in one of the last pages to get out and request that would have to reach it, you need to spend a lot of time, submerging all the hyperlinks on the deeper (It may be that to the very bottom). And who is viewing the dark links, which gives, for example, Google, vyzhimaya from the Internet every effort? How it be? How can I make sure that the site would appear on the first page that he was a second, third or, more pleasantly, the first in the list?

To help arrive Technology SEO.

If you decipher this acronym, it is - Search Engine Optimization, which translates as search optimization. It is good that all (or sometimes even just some) methods of optimizing a website for search engines, has resulted in the popularity of the site grows, and consequently you, to ensure, for which, strictly speaking, it created - the site comes to the people and this people is beginning to contact you personally.

And if another factor to take into account the ad, which is now simply can not be taken into account, then your site becomes a potential source of income - because of effective advertising, you can not poimet little money.